Case Studies & Research
Cross platform media sales revenue exceeds client target by 57%
A high-profile international trade association awarded Klarents Media the contract to promote its media to exhibitors at its main annual event and to its members after we dealt with their requirements for transparency and professionalism.
Over three years, Klarents Media provided a complete advertising and sponsorship sales service.
The media sold by Klarents Medi... More...
High quality event guides ‘help exhibition organisers sell more stand space’
Ninety five per cent of exhibitors believe that it is important, or very important, that ‘a quality event should be represented by a quality event guide’, independent research has shown.
And most exhibitors say a high quality event guide either might – or definitely would - make them more likely to buy a stand at an exhibition.
Other findings from the resear... More...
Membership up 51% after launch of directory
A European trade association in the energy sector used its printed yearbook and directory to promote its members’ businesses and attract new companies to the association.
The association commissioned Klarents Media to create its first members’ directory in 2010.
The completed publication, which contained editorial descriptions of all the members, a detailed pr... More...
New editorial formula boosts ad yields on exhibition guide
When Klarents Media was commissioned to produce the exhibition guide for an event in the sports and leisure sector, advertising yields on the publication were low.
Most of the advertising had been sold to the 300+ exhibitors at the event at less than half the standard rate card cost. The client (a membership association) also felt the show guide had been poorly la...More...
Publication design helps make £50,000 for organiser and fuels growth of show
Since 2007, Klarents Media has produced the exhibition guide for a niche business services exhibition in a sector worth £7bn to the UK economy alone.
The event director commissioned Klarents Media because he wanted a publication that was well designed and reflected the values of his exhibitors who are typically very fussy about editorial detail, quality of English, ... More...